IDENTITY
Mazda Raceway Laguna Seca
client: Mazda Raceway Laguna Seca
I was approached by Mazda Raceway Laguna Seca (formerly Laguna Seca) to revamp the track's identity to better integrate the title sponsor, Mazda. Borrowing from the original "Laguna Seca" logo, I set all of the words in a unified type family, and gave the new treatment a more modern feel by using lighter-weights and a more dynamic alignment. Mazda has been essential to the success of Laguna Seca for a decade, and now it's finally recognized in the track's visual identity.
Photos courtesy of Mazda Raceway Laguna Seca
Wedding Invite
Stationery
Mazda Raceway
Laguna Seca
Identity
NDSS
campaign
Various Illustrations
Illustration
Altastrada
Typeface Design
Sweet'N Low
Campaign
Erie Insurance
Brand Guidelines
Motivational
Poster
Distraction Control
Website
Swatch
Taxi Screen Ads
Sterling Income Management
Identity
Pedone
branding
Willbros
WebsiteLatest Flickr Upload
External Link
Cabo San Cristobal
Campaign
Stevia Extract in the Raw
Packaging, Campaign
William Greenberg Desserts
Campaign
Mariner Bay
Identity
Verizon Festival of Speed
Identity
Float
Photography
The Package
Poster
Sweet'N Low Anniversary
website
Crown Heights
book design
Judith Ripka
Campaign
Vintage Hobby Distribution
Branding
Caspian
Poster
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Kevin McCauley, All Rights Reserved.